Behind OLIVIENNA

Hi I'm Louise, and I know exactly how it feels to be in the fertility trenches, feeling like you're the only person going through this overwhelming journey. After experiencing IVF myself and baby loss, I understand the unique combination of clinical complexity and emotional exhaustion that comes with fertility treatment. During my own journey, I found myself constantly juggling medications, appointments, schedules, and cycle tracking across different apps, websites, and paper notes. But what struck me most was the disconnect between the clinical side and the emotional support I desperately needed. I was managing my injections and tracking my cycles, but I had to search endlessly for emotional guidance, loss support, or even simple reassurance that what I was feeling was normal.

That's why I created OLIVIENNA, not just to track and log and organise, but to bring together everything you need in one compassionate space. I've done the job for you so you don't have to go looking for it. From your injection schedules to emotional check-ins, from medical terminology to grief support, from budget planning to celebration milestones, it's all here.

OLIVIENNA connects the clinical side with the emotional side because I believe fertility care should address your whole experience, not just your medical protocol. You deserve support that understands both the physical demands of treatment and the emotional rollercoaster that comes with it.

You're not alone in this journey I've been there, and OLIVIENNA is here to hold space for every part of your experience.

Wishing you strength, hope, and all the support you deserve on your fertility journey.

In May 2026, Louise Carter Founder of OLIVIENNA exhibited at The Fertility Show, the UK's leading fertility event.

Coming away from that experience, I felt more connected than ever to the people using this app. Hearing your stories firsthand, understanding what you truly need, and seeing the impact OLIVIENNA app is already having only deepened my commitment to keep adding real value and staying genuinely connected to everyone navigating this journey. - Louise